On a ground of Frederic Jameson’s famous text Postmodernism, or The Cultural Logic of Late Capitalism (1991) about the Westin Bonaventure Hotel (home to the Apogee Graphics office) the building is depicted with a schematic diagram, echoing Jameson’s notions of fragmentation and confusion. 

From Jameson’s text:

“The glass skin achieves a peculiar and placeless dissociation of the Bonaventure from its neighbourhood: it is not even an exterior, inasmuch as when you seek to look at the hotel’s outer walls you cannot see the hotel itself, but only the distorted images of everything that surrounds it.”

“Given the absolute symmetry of the four towers, it is quite impossible to get your bearings in this lobby; recently, colour coding and directional signals have been added in a pitiful and revealing, rather desperate attempt to restore the coordinates of an older space.”

“It has been obvious, since the very opening of the hotel in 1977, that nobody could ever find any of these stores, and even if you located the appropriate boutique, you would be most unlikely to be as fortunate a second time; as a consequence, the commercial tenants are in despair and all the merchandise is marked down to bargain prices.”

Archival pigment print
24 x 36 in.
Edition of 5 + 2 artist’s proofs